VENTURA, CALIFORNIA

I had the opportunity to visit all the folks at Patagonia yesterday. What an amazing group of people, an amazing place, and an amazing company. From the ladies in the sewing room to their organic cafeteria, I was floored at the knowledge, care and passion that infuse their lives.

Patagonia has long been an inspiration to me because 1) it grew from an artisan/hand work base 2) they make clothes to fit the body, not clothes that you have to fit your body to 3) they make products that are designed to stand the test of time and don’t forget the fact that you can also climb mountains and swim seas in the things they make.

And aside from the fact that it is a GREAT company from the product side, it is even more outstanding from a perspective of social and ecological responsibility. The first things you see as you pull into their parking lot are the solar panels that run the offices and the playground for the daycare center.

Their mission statement could be a guideline for life:
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

The book Let My People Go Surfing: The Education of a Reluctant Businessman gives a really beautiful vision of where they came from and where they are going.

Be sure to visit the Footprint Chronicles to have a very serious look at manufacturing processes.

And One Percent for the Planet is just a very, very good idea.
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