From Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin :
Small is the new big. Recent changes in the way that things are made and talked about mean that big is no longer an advantage. In fact, it’s the opposite. If you want to be big, act small.
Consumers have more power than ever before.
Treating them like they don’t matter doesn’t work.
Multiple channels of information mean that it’s almost impossible to live a lie.
Authentic stories spread and last.
The ability to change fast is the single best asset in a world that’s changing fast.
Blogs matter. If you want to grow, you’ll need to touch the information-hungry, idea-sharing people who read (and write) them.
There are no side effects. Just effects.
Indulge short attention spans.
Aretha was right. Respect is the secret of success in dealing with people.
Do something that matters.