Those of us of a certain age remember the ubiquitous mix tape. We made them for our best girlfriends on their birthdays, for boys and girls we crushed on, and for our younger siblings, bringing them into the fold of “cool.” We received them much in the same way, personally curated with a clear directive: a road trip, an anti-algebra protest (for those of us not good with numbers), a condolence for a loss or break-up. We crafted the paper insert covers in collage cut from magazines or newspapers, or colored them over in crayon and markers. The mix tape might be one of the purest expressions of feeling a person can share. Melody plus lyrics plus artwork (or no artwork) demonstrated time spent consciously collecting something so essential to life: music.
Mix Tape: The Art of Cassette Culture, edited by Thurston Moore of the band Sonic Youth, is a look into the practice and craft of the mix tape, with essays from a long list of contributors including photographers, writers, poets, visual artists, designers, and many musicians, each recalling a specific mix tape that held, and still holds, meaning in their post-cassette lives. Today, many of us stream much of the music we listen to. The playlist has replaced the mix tape (or the mix CD). It’s hard to imagine that record companies protested the invention of the recordable cassette, which we bought in droves. They feared revenue loss and called it piracy. It’s amazing how that control has changed in the years since, how the battle to maintain control of the industry has weighed heavily in favor of the consumer (and pirate), and how musicians have taken up the battle to defend their own art, often breaking from traditional paths to establish their own labels or sign with smaller, independent labels, like Florence, Alabama’s Single Lock Records (where we first learned about this book).