Growing up in small town Florence, Alabama, a trip into downtown meant a visit to colorful shops, recognized by equally colorful signs. Ye Ole General Store had a block letter, serif-type sign across the entrance way and inside, we could find canteens and hats and overalls for backyard battles and explorations. Next, we’d walk to Court Street and look for the black and orange store front that meant Wilson’s Fabrics. The simple lettering, enhanced by the high contrast color choices, told my grandmother to come right in – the “Tall Man with the Low Prices” had just the cotton and muslin she needed. Finally, the best part of our trip was our visit to Trowbridge’s for hot dogs and milk shakes. The hand painted awning, with its swirling cursive script, told us we were headed in the right direction. The front window advertises: SANDWICHES, ICE CREAM, SUNDAES. We would slide into a booth and look at the hand-painted menu hanging behind the ice cream counter. That beautiful menu is still there today, challenging me to choose between the hot dog and the chicken salad sandwich. I think the town would riot if it were ever taken down.
This sentimental love I have for hand painted signs was rejuvenated when friend and fellow maker, Faythe Levine, and her co-writer Sam Macon published Sign Painters. This book chronicles the histories and modern-day stories of sign painters. In the 1980’s and 90’s, the art of painting signs became doomed to obscurity, or worse -extinction- with the invention and widespread use of vinyl lettering and digital design. In today’s world, full of Adobe software and inflatable dancing tube men, it is hard to remember that every grocery store sale sign, billboard, storefront, and banner was once carefully designed and painted by hand.