I’m going to admit something that might seem a little pedestrian to some of you, perhaps a little familiar to others: I watch a lot of television, all kinds. I’m simultaneously a television snob and a consumer of frivolous content. I’m not sure how I rationalize all of that, but to quote Whitman in a post about popular culture: I am large, I contain multitudes.
So, as a consumer of all of this entertainment content, I include among my weekly dvr selections a show called Project Runway. I’m going to go ahead and guess that most of you have heard of or watched this reality-based competition. If so, you may be aware that each season, the contestants are given the challenge of designing for “real women,” that is, women who are not models and have normal, everyday shapes and sizes. And, without fail, every season there is a designer who throws an absolute tantrum about how difficult this challenge is, about how this isn’t what they “do” as a designer.
I know that what happens on television might not be the most accurate representation of reality, how designers design in the privacy of their studios, or how garments travel from paper to product. But, the fact that this attitude continues to present itself causes me to ask: whom do designers think that they are designing for, if not real people?