Category Archives: TRAVEL + THE JOURNEY



This week we will be closed on Christmas Eve and Christmas Day, to celebrate the joys of the holiday season with our families.

We will re-open, with regular shop hours (shown above) on Friday, on December 26th, featuring our annual Inventory Sale both in-store and online.

Make post-holiday plans to visit us at The Factory:
462 Lane Drive,
Florence, Alabama 35630

Call us +1.256.760.1090 or email office (at)



Newsletter #23

We have a lot of new announcements this month online and at The Factory. Our holiday Evergreen collection launches online tomorrow, and our DIY Gift Guide will be featured online beginning Thursday, December 11th.

This Thursday from 2:00pm – 4:00pm we will also host a Holiday High Tea at The Factory to celebrate the one-year anniversary of The Factory Store + Café’s grand opening. We invite our friends and neighbors to enjoy complementary high tea and to shop the Alabama Chanin holiday market (look for our Evergreen collection too). The Factory is now open on Saturdays. The store is open from 10:00am – 4:00pm, and the café is open from 11:00am – 2:00pm.

Join our mailing list to receive our monthly newsletter and keep up with our latest news, new products, and stories featured on our Journal.

Update your mailing subscription to include the newsletter here.
xoNatalie and all of us @ Alabama Chanin



The notion of the five-day workweek was introduced in the early 20th century in New England, as a way for Jewish workers to observe the Sabbath. This idea slowly spread to factories across the nation—mainly due to union demands. Department stores were also gaining popularity during the late 1800s and early 1900s and, once the 40-hour workweek became standard, more and more people began to spend their newly established weekends shopping in the city.

As weekend and holiday shopping became a popular pastime, big department stores began to construct window displays with the intent of luring shoppers inside. These creative and festive displays originally introduced the notion of “window shopping.”

Some of my favorite memories as a child were Saturdays with my grandparents and cousins on trips “to town,” window shopping, strolling the sidewalks, lunch at Trowbridge’s Ice Cream Bar, and catching up with friends and neighbors. When we began talking about a Saturday opening and lunch at The Factory, these childhood Saturday memories came to mind.

After a successful year of weekday commerce (our one year anniversary was November 18th), The Factory Store and Café are now open for business each Saturday. My daughter Maggie, who doesn’t yet know what it means to “work”, is excited to have the chance to help in the café. We are grateful to our staff who have rearranged their schedules to allow for Saturday opening, and to all of our guests who made a visit last Saturday. Please join us for brunch each and every Saturday for an ever-changing and evolving menu.

Thank you to everyone who made this first year a roaring success. We are grateful for each and every visit and hope to see you again soon.


The Factory Store
9:00am – 5:00pm Weekdays
10:00am – 4:00pm Saturdays

The Factory Café
11:00am – 2:00pm Monday – Saturday




About two hours south of The Shoals is Birmingham, Alabama’s largest city. It is a city built on railroad industries and iron and steel production. Birmingham has been called “The Iron City” and “The Magic City,” and it has a contentious past as a central player in our nation’s civil rights struggle. But today’s Birmingham has much to offer in the way of history, art, food, culture, and nightlife.

One of our favorite spots is The Garage, run by our long-time friend Kay Woehle. Kay’s father, architect Fritz Woehle, bought the building that houses The Garage in the 1970s. Back then, the former garage (pictured in the old, bent black and white photos shown here) was being repurposed as storage space.

Fritz converted part of the building into a design space and leased the remaining space to other artists and small business owners. The Garage—known for years as The Garage Café—was opened in one of these spaces by Jimmy Watson in the mid-1990s. After Jimmy passed away earlier this year, the Woehle family took over management of the bar.


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#givingtuesday and #gratitude

Today, December 2, 2014, is the second annual #GivingTuesday.

“It’s a simple idea. Just find a way for your family, your community, your company, or your organization to come together to give something more. Then tell everyone you can about how you are giving. Join us and be a part of a global celebration of a new tradition of generosity.”

Remember SOLA and so many others that could use a little help. Gratitude is everywhere to be found.


SMALL BUSINESS SATURDAY @ THE FACTORY In 2010, American Express founded Small Business Saturday as a way to help small businesses gain local attention, and in turn, more customers. Small Business Saturday falls between Black Friday and Cyber Monday—two of the biggest (and busiest) shopping days of the year, occurring at big box retail locations and e-commerce platforms, respectively. The day encourages consumers to make an impact in their neighborhood and community by shopping at small businesses instead of major retailers. Over the past several years, this shopping day has grown into something of a movement. Small Business Saturday has been officially recognized by the U.S. Senate, and politicians all over the nation (including President Obama) have expressed their support. Each year, more and more communities and businesses get involved and promote the importance of shopping “small”. It is the hope of all those participating that this, the fifth year of Small Business Saturday, is the biggest one yet. For the first time since opening last November, The Factory Store + Café at Alabama Chanin will be open on Saturday, November 29th, as part of Small Business Saturday; and, per many requests, we will begin keeping shop hours each following Saturday. This decision came about in order to make our storefront and café more easily accessible to those who may work during the week or live too far away for a weekday visit. (Weekend road trip, anyone?) Continue reading


Essentials (1)

Join us this Thursday evening, November 6th, from 5:30 to 7:30 pm in Austin, Texas, for a reception celebrating our Alabama Chanin pop-up shop inside the Billy Reid store at 1122 West 6th Street. The Austin store features our Heath + Alabama Chanin collaboration, Alabama Chanin Essentials, alongside our hand-dyed Indigo, books, and more.

For more information, contact: austin (at), sales (at), or call, +1.512.354.1884.

See you there,

Essentials (2)




Flags or Fences

Shreveport, Louisiana; Lexington, Kentucky; Atlanta, Georgia; Nashville, Tennessee; Austin, Texas; Jackson, Mississippi; Birmingham, Alabama; Corbin, Kentucky; Knoxville, Tennessee; Oxford, Mississippi; or The Shoals, Alabama.

No matter where Phillip March Jones finds himself, he takes photographs of the extraordinary ordinary, the peculiar still life: unusual signs, unfinished fence projects, garden rails, giant farm animals, and confusing natural anomalies.

The photos here—part of his Pictures Take You Places series—were captured last month in and around The Shoals.

Check out his recently released book: Pictures Take You Places


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Essentials (3)

To celebrate the opening of our pop-up shop in Austin, Texas, we’ve updated our Essentials with new classics and long-time favorites. In collaboration with Billy Reid,the opening reception is this Thursday, November 6, 2014, from 5:30 – 7:30. The store opens with regular hours Friday, November 7, 2014, and is a permanent fixture at Billy Reid’s Austin location through January 31, 2015.

Visit us here: Billy Reid, 1122 West 6th Street in Austin, Texas, or contact austin (at) for more information.


And visit our Essentials page to shop our all-time favorite pieces and accessories online.

P.S.:  Shop our new favorite shoes at Billy Reid online.





This month, for Newsletter #22, we announce our Black (and Orange) Sale. Beginning this Thursday at midnight, save 25% site-wide (some exclusions apply) online and in-store.

We will be participating in Small Business Saturday this year. Stop by The Factory and shop locally. And we are happy to announce that Alabama Studio Sewing Patterns, the fourth book of our Studio Book Series, will be available for pre-order starting this Thursday; Alabama Studio Sewing Patterns has a release date of Spring 2015.

Join our mailing list to receive our monthly newsletter and keep up with our latest news, new products, and stories featured on our Journal. Update your mailing subscription to include the newsletter here.

xoNatalie and all of us @ Alabama Chanin