“I am a designer and I want to design things.” – Ettore Sottsass
When Alabama Chanin started our MAKESHIFT conversation nearly three years ago, inspiration came from several places and sources. The core idea was, and still is, that through the gathering of like-minded folks (writers, designers, thinkers, artisans, creators) we could elaborate on the simple act of making—and find the point where design, craft, art, fashion, food, and DIY intersect.
The conversation at the first MAKESHIFT event in 2012 began with the study and discussion of an essay by Ettore Sottsass, titled “When I Was a Very Small Boy.” The essay (which was brought to our attention by Andrew Wagner) is about the act of making and embraces the idea that when we are young, we don’t have preconceived notions about what or how to make; we just do. And by doing, we learn. During MAKESHIFT, in keeping with the Sottsass essay, we embraced the act of working outside out of our comfort zones to try something new. By doing so, we can evolve together—by exploring, not thinking or judging.
Our On Design series allows us to have MAKESHIFT-based discussions on a local, community-based level—translated here. March’s On Design lecture was titled “1980 + The Memphis Group” and focused heavily on the work of Sottsass and his partner and fellow Memphis member, Barbara Radice. During my own design training, I began to study and follow the work of Sottsass—including his achievements with the Memphis Group during the 1980s. Sottsass founded the design collaborative in Milan, Italy. Barbara Radice elaborates on the group’s beginnings in this interview with Phaidon.com:
You should not imagine that we would sit around and actually talk about “the future of design”. There was a necessity of updating figurative language because what was around, as Ettore used to say, after a while felt like chewing cardboard. So you need a little mustard, don’t you? We were talking about life, and design was part of it. That is why they (the designs) were so intense and bright.