NEWSLETTER #15

Newsletter #15

This month, for Newsletter #15, we are excited to announce new events, features, and products to The Factory and to our website.

At The Factory, we’ve begun a Chef Series (we kicked it off with Chef Joseph Lenn of Blackberry Farm). Stop by for a freshly brewed cup of our coffee, or order The Factory Blend Coffee (whole bean or ground) online.

You can also find our Basics collection available in new colors and a new addition to Studio Style DIY: the Starter Sewing Kit.

As always, we thank you for reading along and we invite you to join our mailing list to receive our monthly newsletter and keep up with the latest products, news, and stories featured on our Journal.

Update your mailing subscription to include the newsletter (and Daily Journal) here.

xoNatalie and all of us @ Alabama Chanin

 

 

SWATCH OF THE MONTH: APRIL 2014

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The Swatch of the Month for April allows you the opportunity to experiment with a basic, traditional appliqué technique in our Anna’s Garden stencil design. Appliqué is a way of “applying” one fabric on top of another. We use appliqué for many reasons – to add color, texture, dimension, and more elaborate design work to a piece. You can use any number of stitches to appliqué your top design to the bottom fabric. Here, we demonstrate the most common way that we add an appliquéd element to a base fabric: a simple parallel whipstitch.

Detailed instructions on appliqué techniques can be found in Alabama Studio Sewing + Design. Match up each appliqué shape with its correct position as you cut it to avoid creating a complicated puzzle for yourself. Take care to position your appliqué pieces precisely by pinning each cut shape of the stenciled design into place. Then, stitch each appliqué shape to your fabric using a parallel whipstitch, which will attach your appliqué pieces securely.

The hi-resolution photograph of our appliqué swatch, for use as your computer desktop background, is available for download from our Resources page.

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INTRODUCING THE FACTORY CAFÉ CHEF SERIES: JOSEPH LENN + BLACKBERRY FARM

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Beginning today, Alabama Chanin is launching a Chef Series for The Factory Café. Each month, we will feature seasonal dishes on our menu from chefs (or restaurants) that share our values of celebrating place, artisanal craftsmanship of all kinds, and, simply said, good food.

Our focus through these collaborations will be on regional chefs and regionally-inspired cuisine—dishes that we can recreate in our café by locally sourcing ingredients. In the upcoming year, The Factory will host brunches, dinners, book signings, and even cooking and cocktail workshops with an array of chefs.

A few years ago, I made an extraordinary trip to Blackberry Farm, located in beautiful Walland, Tennessee, on the foothills of the Great Smoky Mountains. Ever since that first journey (thanks to friends at the Southern Foodways Alliance), I’ve had a deep appreciation and respect for the artisans and chefs working at the Farm—and have loved using their cookbooks in my own kitchen.

From making biscuits to hosting an upcoming Weekend Away Workshop, my relationship with Blackberry Farm has grown over the years. So, I was thrilled when Chef Joseph Lenn and Blackberry Farm agreed to launch our Chef Series in the month of April.

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THE FACTORY | THIS WEEK 3.31.2014 – 4.4.2014

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“The earth laughs in flowers.”
–Ralph Waldo Emerson

Here in Alabama, the buttercups are blooming—a sure sign that spring is here. Join us at The Factory this week, as we celebrate the changing seasons with a new menu in the café and new specials in the store.
Hoping that you have a great week and that we see you soon,
xoNatalie

Here is what we have going on at The Factory Store + Café this week, Monday, March 31 – Friday, April 4:

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Visit us at The Factory and save 10% on our selection of Mrs. Meyer’s Clean Day*—Earth-friendly, cruelty-free household cleaning products that are made in the USA. Plus, when you purchase any Mrs. Meyer’s product, we will include a slightly stained napkin or two, to use during your spring cleaning rituals.

*In-store purchases only, March 31 – April 4.
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THREE FOR A DIME: JOHN T. EDGE

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My Life in Mobile Homes by John T. Edge

Where I grew up, singlewide trailers were as common as clapboard shotguns. On the far end of my Georgia town, near where the seg academy floundered, the mothers and fathers of my grade school friends worked at the mobile home factory, bending aluminum and punching rivets, constructing metal shoeboxes with roller skates on their bottoms. No matter. In my youth, trailers were jokes waiting for punch lines. We said terrible things. We said stupid things. We said, “Tornadoes are proof that God hates trailer parks.”

With time has come perspective. And humility. And a respect for trailers as shelter and conveyance. A few years back, I wrote a book on food trucks. Once I got beyond the hype and chickpea frites, I recognized that food trucks are trailers, too. Operated by new immigrants. And downshifting chefs. And aspirational hipsters.

When I first glimpsed the Massengill family photos of Arkansas folk, shot in a Depression era trailer studio and now being reinterpreted by Maxine Payne, I thought of old prejudices and of new realizations. And I thought of the everyday beauty that earned flashbulb pops then and deserves the klieg lights of fame now.
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STARTER SEWING KIT

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After launching our Swatch of the Month Club in January, we received several requests for a more accessible way to sample a variety of our techniques before investing in a club membership. Our commitment to listening to your feedback and, in turn, giving better service, led us to create the Starter Sewing Kit.

Our Starter Sewing Kit includes three 10” x 16” pieces of organic cotton jersey: one un-stenciled piece for your bottom layer in Black, and two additional 10” x 16” pieces in Slate and Twilight. The Slate fabric is painted on the wrong side—for use as appliqué. Use the stenciled Twilight piece for your top layer, suitable for reverse appliqué.

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THE SOUTHERN BAKERY + SUGARBAKERS’ WEDDING CAKE

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My love for cake, from traditional layer cakes to simple pound cakes, has been well documented over the years. While I delight in the homemade sweets of the South, one of my favorite cakes comes from a local bakery here in the Shoals called Sugarbakers.

The family owned-and-operated bakery opened over twenty years ago in nearby St. Florian. A few years ago, the main location, which focused on baked goods, closed and the bakery operation moved to a restaurant called “The Drink Box,” which serves up delicious milkshakes (Maggie’s drink of choice) and chicken salad, as well as old Sugarbakers favorites and layer cakes.

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NEW COLLECTION FAVORITES

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Earlier this year, after months of careful preparation selecting fabrics, colors, and silhouettes to translate our vision from paper to concept to reality, we launched our new Alabama Chanin collection. Here, we highlight some of our favorite new springtime-appropriate pieces.

Our Magdalena V-neck Shell Top (above) features our Magdalena stencil in placement fashion, hand sewn in backstitch reverse appliqué. Offered in 100% lightweight cotton jersey and three sleeve lengths, this top has a casual but feminine fit, and is slightly nipped at the waist. The beautiful tone-on-tone detailing around the neckline highlights the chest and neck, bringing attention to the face.

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HEIRLOOM #2: PAPA’S OWL

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Our newest Journal series highlights our personal heirlooms – things that hold special value and meaning to us personally, regardless of their monetary value. Alabama Chanin wants to honor things that last and things that we choose to keep in our lives and our homes as reminders of family, friends, or important moments.

This week, our graphic designer, Maggie, shares memories of her grandfather and his special talent for woodworking. Her story reminds me of the words of William Morris: “History has remembered the kings and warriors, because they destroyed; art has remembered the people, because they created.”

From Maggie:

My grandfather, who we all called Papa, was an extremely smart and talented man – a skilled artist and craftsman. He really could draw, do, or make anything. He was a gunner on a B-17 during World War II. His plane was shot down over Belgium, where he was captured and held in a few different POW camps for 15 months. He had grown up watching his mother crochet, but he was never formally taught. It was freezing some of the months that he was in Austria and Germany, so he whittled down a stick into a crochet hook so that he could crochet a warm hat and mittens out of holey sweaters he’d found and taken apart. He ended up not only making some for himself, but also for the other prisoners so they could be a little warmer. He was a very caring and thoughtful man.
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