Natalie’s Apron—now available for purchase as a downloadable sewing pattern from our Resources page—is a version of an apron my grandmother wore nearly every day of her life. The cut of the apron was adapted from the shape of our Camisole Dress pattern from Alabama Studio Style, and it features an optional large, two-sided pocket […]


Dust-to-to-Digital is a unique recording company that serves to combine rare recordings with historical images and descriptive texts, resulting in cultural artifacts. We have previously written about several of their collections that resonate so well with our brand. We believe in preserving traditions, and Dust-to-Digital truly speaks to that with their historically rich albums. We revisit […]


Like the rest of the world, the fashion industry has widely utilized Instagram (the photo sharing app with over 300 million users) to share insider glimpses into brands and lives, highlight the creative process, and find simple ways to connect to followers. Brands and consumers are sharing personal, visual “moments” in their lives (of course, […]


Newsletter #27 features our upcoming Community Picnic + Annual Open House—and recent partnership with Nest. We continue our Mother’s Day Gift Guides for Alabama Chanin and DIY through May—and will be hosting two brunches: Mother’s Day Brunch on May 10th and our Friends of the Café | Makeshift brunch titled “Pies + Casseroles: A Celebration […]


Our first Open House and Company Picnic—in 2002—was held in the back yard of our first production office and studio at Lovelace Crossroads—a brick ranch-style house located just north of Florence, Alabama. We invited our staff, our artisans, their families, and anyone else in the community that wanted to join us for an afternoon of […]

THE FACTORY | THIS WEEK 3.23.2015 – 3.28.2015

“That is one good thing about this world…there are always sure to be more springs.” – L.M. Montgomery, Anne of Avonlea Here is what we have going on this week, Monday, March 23 – Saturday, March 28: STORE Don’t forget to explore our Alabama Chanin and Studio Style Mother’s Day gift guides. Let them help […]


Join us tomorrow, March 14, for Saturday Brunch at The Factory Café. This week’s Brunch features our Factory Benedict with a side of Anson Mills Grits. As always, we will have a selection of seasonal choices that highlight products from local and regional farms and purveyors. View our Saturday Brunch menu here or check below. […]


We have organized two special events on back-to-back Sundays. Mother’s Day Sunday Brunch, on May 10th, features the best-of-the-best of our café brunch with the addition of some very special treats for mom. Reserve a spot for our seatings at 10:00am – 11:30am or 12:00pm – 2:00pm or get more details below. And the following Sunday, […]

THE FACTORY | THIS WEEK 3.9.2015 – 3.14.2015

“I’m all about finding free space for people to be themselves so that they can then choose, consciously, to contribute to others around them.” – from A Lapsed Anarchist’s Approach to Managing Ourselves by Ari Weinzweig Here is what we have going on this week, Monday, March 9 – Saturday, March 14: STORE Join us on Monday, March […]


In Newsletter #26, we announce our Mother’s Day sale (beginning midnight next Thursday), as well as new events and workshop programming like our Pop-up Shop at lf8 in New York and a One-Day Sewing Workshop at Heath Ceramics, San Francisco. We’ve also shared Natalie’s thoughts on trends in fashion—and Natalie’s Essential Picks: what you are […]