The music industry as we once knew it has been forced to evolve rapidly in recent years, as technology has grown faster than established business models. Major record labels struggle to maintain control of the radio waves, music sales, artist development, and our ears; meanwhile, established artists like Radiohead and Beck have embraced the Internet, a one-time enemy to record sales, by offering their work at pay-what-you-want prices, or occasionally for free. Other artists, like Jack White with Third Man Records, have taken control of the entire creative process by starting their own indie record labels, effectively surpassing the gatekeepers of yesterday.
Ben Tanner of Alabama Shakes and The Bear, John Paul White of the Civil Wars (DIY band of 2012), and financial advisor, Shoals native, and friend Will Trapp, are bringing some of that anti-Old Guard attitude to our community with their indie label, Single Lock Records. The Shoals has a rich music history, thanks to Rick Hall, Muscle Shoals Sound, and many others who helped establish the recording industry here during the 1960’s and 70’s. Hall’s FAME Studios, with its talented roster of studio musicians, attracted diverse recording artists, including Aretha Franklin, Wilson Pickett, Cher, Paul Simon, and even the Osmonds. Some of these artists created their best work here. Later, Muscle Shoals Sound opened, recording the Rolling Stones, Traffic, and Bob Dylan, among many others. These days, the music flows OUT of the Shoals, not INTO it.