This week our Alabama Chanin fitted dress was included (ON SALE!) for the Chris Brown curated Made Collection titled “EXPLORE AMERICA.” If you aren’t yet familiar with the Made collection, it is worth the time to create an account and browse their site. The company, started by Dave Schiff, Scott Prindle, and John Kieselhorst is a self-titled “movement” with an amazing mission.
The company and their simple (fantastic) idea was recently covered by the New York Times:
“The old ‘Buy American’ is get something lousy and pay more,” said Mr. Schiff, 45. Now “it’s a premium product.” All of this touches on what brand changers Partners & Spade called the “Rebranding of America.” Alex Williams in the New York Times writes: “Style bloggers were among the early adopters. “ ‘Made in U.S.A.’ has gone through a rebranding of sorts,” said Michael Williams, whose popular men’s style blog, A Continuous Lean, has become an online clubhouse for devotees of American-made heritage labels like Red Wing Shoes and Filson.”
Sustainable. Natural. Organic. These are all words that are integral to the Alabama Chanin identity. Our core values compel us to take a holistic approach to our design methods, looking at every aspect, quality, material or person that may play a part in our production process. This way of thinking led us toward using natural dyes on our fabrics. One of the companies that carefully colors our fabrics is Artisan Natural Dyeworks based in Nashville, Tennessee.
Alabama Chanin was originally introduced to the women behind the company by a mutual acquaintance. At the time, the dye company was being run by sisters Alesandra and Sarah. The sisters, both transplants to Nashville, decided to start a business together, but wanted to make sure that it reflected their values, drew from their strengths and interests, and celebrated their deep love for the earth. Though neither sister had any experience with natural dyes (or apparel, or production), they ambitiously decided that establishing a natural dye house would perfectly integrate all of their requirements.
A combination of hand and manmade dyes are used for our fabric selection (over 45 colors and growing) at Alabama Chanin. Today we share some information on the natural dye processes, which we use for four of our fabrics: our current Coral and Indigo, Light Golden, and Goldenrod.
Our organic cotton jersey is dyed at two locations in the southeast region: Tumbling Colors in Raleigh, North Carolina, and the Artisan Natural Dyeworks in Nashville, Tennessee. In the Bronx, New York, we dye Indigo with Father Andrew at Goods of Conscience.
Artisan Natural Dyeworks naturally dyes our cotton jersey fabric from the following plants: common madder root to produce Coral, the indigo plant to produce Indigo, and osage orange wood and myrobalan fruit for our Light Golden and Goldenrod fabrics. (More on Artisan Natural Dyeworks this Friday.)