This week our Alabama Chanin fitted dress was included (ON SALE!) for the Chris Brown curated Made Collection titled “EXPLORE AMERICA.” If you aren’t yet familiar with the Made collection, it is worth the time to create an account and browse their site. The company, started by Dave Schiff, Scott Prindle, and John Kieselhorst is a self-titled “movement” with an amazing mission.
The company and their simple (fantastic) idea was recently covered by the New York Times:
“The old ‘Buy American’ is get something lousy and pay more,” said Mr. Schiff, 45. Now “it’s a premium product.” All of this touches on what brand changers Partners & Spade called the “Rebranding of America.” Alex Williams in the New York Times writes: “Style bloggers were among the early adopters. “ ‘Made in U.S.A.’ has gone through a rebranding of sorts,” said Michael Williams, whose popular men’s style blog, A Continuous Lean, has become an online clubhouse for devotees of American-made heritage labels like Red Wing Shoes and Filson.”
