Experience and customer relationships tell us that consumers are increasingly seeking out well-made, crafted products. They also want to know more about where these products are made – and by whom. In the past decade, we have seen and experienced an increase in importance of the “shop local” and “buy American” movements.
In response to this growing interest in craft and provenance, Martha Stewart Living established the Martha Stewart American Made Awards. Every year, Martha Stewart Living selects makers, craftspeople, small businesses, and innovators that fall into four categories: crafts, design, food, and style. These chosen makers represent the best of America’s skilled crafters and artisans, our authentic, creative entrepreneurial spirit, and community-based business models. Ultimately, out of hundreds of nominees, 10 are named American Made Award Winners.
According to Martha Stewart Living, the awards “are spotlighting the next generation of great American makers: entrepreneurs, artisans, and small-business owners who are creating beautiful, inspiring, useful products; pioneering new industries; improving local communities; and changing the way we eat, shop, work, and live.”