Amethyst, aubergine and lavender; lilac, mauve or mulberry; orchid, perse, plum, and violet. All of these beautiful words for one color, and yet, purple has never been one of my favorite shades. While I haven’t had any adverse experiences with the color purple (it is, after all, one of my favorite books— ever), it is just not a color that I have used often as a designer. (Although, I have enjoyed Purple Fashion since my days as a stylist.)
Perhaps it was those purple flavored hippie years in Chapel Hill, North Carolina, or maybe a sensitive palate as a Supertaster for colors, but I have a hard time finding shades of the color to adore.
However, I note that there have recently been more and more requests to make items for friends, fans, and family in purple. Yesterday as I sat down for my morning reading, I was a bit perplexed to come across this article from Forbes titled “NASCAR Green is Really Purple.”
Purple, in this case means the merging of right and left, red and blue, Republican and Democrat for a common cause. It seems that everywhere I turn today, people are finding ways to reach other people IN SPITE of politics. Purple.
This past weekend, en route to the Southern Foodways Alliance Symposium, I listened to podcasts from The Civil Conversations Project— ideas and tools for healing our fractured civic spaces—from On Being. These talks of extremes between sides and WITHIN sides sprung to mind as I read through the Forbes article. Purple.
Can it be that we are finding ways to get along and that this color, which has never been my favorite, might be where we start conversations in this country? The world? With no screaming? No threats?
Community, conversation, and relationships are at the heart and soul of Alabama Chanin. In the end, I’ve come to realize that purple truly is a beautiful color. Don’t you think?
Look for Grape colored fabrics coming soon…
xoNatalie

This summer Kristine Vejar, founder of








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