Tag Archives: Fashion



We are very proud to announce the launch of the new Alabama Chanin collection. Here at the studio, we have all been busy over the past months preparing for this endeavor—from a collaboration with artist Maxine Payne (more from the story behind our inspiration and Maxine tomorrow…), to perfecting organic cotton fabric and colors, designing and producing garments pattern-by-pattern, swatch-by-swatch, creating and hand sewing sample garments, organizing photo shoots, and finally, preparing for this launch today.


Lots of work, time, and love go into every piece of a new collection. Each of our fabrics and garments are designed to last a lifetime: some pieces intended as heirlooms, others seamlessly integrated into everyday wardrobes.


In addition to the collection, you will notice several updates to our website—including the “soft launch” of the machine-sewn A. Chanin line, organic cotton socks from our collaboration with Little River Sock Mill, and a brand new feature: the Alabama Chanin lookbook (more on that tomorrow, as well).


The new collection features several designs, including our Magdalena, Daisy, Scallops, and Whispering Rose patterns worked in a variety of techniques and a selection of colors including: Natural, Navy, Black, Lime, Natural Blue Grey, and Nude. Our A. Chanin line are also available in these new collection colors.


Highlights of our process, the story behind the collaboration, new designs, and new fabric colors will be coming soon. Stay tuned…

Browse our new look here.



Sun Young Park, a freelance illustrator living in New York, is an integral part of the Alabama Chanin team. If you own Alabama Studio Sewing + Design or have ever browsed our Studio Style DIY Custom DIY Guide, then you’ve seen the beautiful sketches of our garments, illustrated by Sun. I met Sun several years ago by accident through a mutual friend, which resulted in an impromptu breakfast at The Breslin, April Bloomfield’s restaurant at the ACE Hotel in New York City. I was immediately taken by her enthusiasm and had been looking for a new illustrator for my books. Our chance meeting was good fortune.

Sun creates illustrations for a variety of projects, including April Bloomfield’s new book, A Girl and Her Pig: Recipes and Stories, and Gertie’s Book for Better Sewing. We love Sun’s illustrations, doodles, and drawings and recently were able to chat with her about her beginnings in illustration, inspirations, artistic process, and desire to create.

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Over the past few years, social media has become an integral part of many businesses, including Alabama Chanin. It is a way for us to share our ideas, designs, and inspirations with you. Pinterest is a great platform for inspiration and collaboration. Thousands of images are shared daily on the site, creating a beautiful and useful medium for those looking for inspiration.

Recently, we discovered hundreds of Alabama Chanin-inspired Pinterest boards, curated by you – our followers, fans, and friends. Browsing your boards was like taking a journey through the history of this company. From past collections, to Studio Style DIY, and even creations of your own design, you have created something that is encouraging to all of us here at the Alabama Chanin studio. Knowing that we can serve as a source of inspiration for you to create, dream, design, and learn motivates us to continue sending inspiration your way.

Be on the lookout for a new Collection, recipes from The Factory Café, the machine-sewn line A. Chanin, new DIY projects, special in-store offers, and a new Bridal Collection to be shared on our Pinterest boards soon.

*Stay connected (and inspired) by following us on Pinterest, Facebook, Twitter, Instagram, and Tumblr.



In the book Eco Fashion, our friend Sass Brown celebrates and examines designers and labels practicing sustainability in the fashion industry, including Alabama Chanin (you might have recognized our hand-sewn garment featured on the cover).

Sass offers several definitions for eco fashion—from slow design and traditional techniques to recycled, reused, and redesigned methods—and explores ecological design and the connection between green lifestyle choices and successful business models.

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Our continued practice of responsible and sustainable design and production will grow even more now, thanks to the CFDA/Lexus Eco-Fashion Challenge. I am honored to be this year’s recipient of the grand prize of $75,000.

With the award, Alabama Chanin will support our company growth, which includes our machine-made garments under the label A. Chanin, creating jobs, promoting Made in the USA production, and, yes, a new Alabama Chanin collection.


Thank you again to the Council of Fashion Designers of America and Lexus for this award and opportunity to further our sustainable practices.

xoNatalie and all of us @ Alabama Chanin



Mary Adams studied art, not fashion, in college, but eventually chose fabric, specifically, the dress as her medium of choice. Her first storefront in New York City was in the Lower East Side, on the corner of Ludlow and Stanton in the early 1980’s, when that area of the city was cheap and dirty and home to artists, writers, musicians, actors, and designers. In her book, The Party Dress Book, Adams shares a glimpse of New York at that time and how the city and its creative inhabitants influenced her work – the brightly colored, twirling dresses she and her friends would wear to nightclubs and parties. Adams worked in an influential time and place for fashion history and her work continues to resonate. Her stories of inspiration introduce how-to instruction on specific dressmaking and embellishment techniques for designing and constructing the best looking dress at any party, anywhere.

The Party Dress Book inspired us to adapt one of our favorite, featured projects into an Alabama Chanin piece, Mary Adams-style.


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Any style connoisseur or budding fashionista has to admit, that even for those who try to keep track of fashion terms and trends, the jargon; vernacular; names of colors; shape; and designers, can be difficult for many to remember. That is where Alex Newman and Zakee Shariff’s Fashion A-Z: An Illustrated Dictionary comes in handy.

We have the miniature version (the book is about as tall as my hand), but the content mirrors the regular volume; this one is simply easier to travel with. The book literally breaks down terms alphabetically and is incredibly detailed. It also includes cultural significance and historical facts for listed items.


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Fellow designer and neighbor, William “Billy” Reid (“Nobody calls me William,” he says), and his business partners, Katy and K.P. McNeill, have been friends to Alabama Chanin for over a decade. We’ve watched each other grow our businesses and our community. We’ve worked together on countless projects and events over the years, including our favorite and most accomplished to date – growing Alabama cotton last summer.

Billy worked in the design industry for many years, launching his label, Billy Reid, in 2004. In February 2010, Billy was deemed GQ’s “Best New Menswear Designer in America.” In November of that same year, he won the CFDA/Vogue Fashion Fund prize, the first designer to ever receive both prizes in one year. In 2012, Billy received the CFDA’s “Menswear Designer of the Year” award. It is unprecedented for two designers in the same small Alabama town to both be prominent members of the Council of Fashion Designers of America, and we love that it’s Billy with whom we get to share this privilege.

Billy Reid has grown from their initial flagship store here in Florence, Alabama, and showroom in Manhattan, to ten storefronts across the southeast and Texas. His approach to classic American style with a touch of Southern charm extends beyond the clothing. Each Billy Reid space reflects this cultured style, from velvet upholstered antique chairs to the artwork and animal trophies on the walls, to the Persian rugs covering dark hardwood floors. It’s as if you are stepping into Billy’s home.

It is this Southern flair with a classic, modern aesthetic, excellent tailoring, and timeless design that sets Billy Reid apart from other designers. A bon vivant, Billy’s love of good music, good food, and conversation has made him an integral part in supporting and promoting local talent here in The Shoals, from bands to chefs to artists and photographers. Where MAKESHIFT represents shifting ideas on what it means to make and collaborate, Billy represents the core of the movement, intersecting fashion, food, design, craft, and music.

We are honored to have Billy participate in this year’s MAKESHIFT events. His tote for the Image Quilt represents the elements of design, manufacturing, fashion, and craft, each of which are present in his collections, from designing and manufacturing items that can be made responsibly, to using dead stock and non-traditional materials (like nutria fur), to sustaining traditional crafts like leatherworking, both in the United States and in Italy. He demonstrates that a successful business can grow out of an authentic voice and a desire for quality.

You can see Billy Reid’s crafted tote (above) on our MAKESHIFT Conversations Image Quilt.



DIY YOHJI YAMAMOTO - Photograph by Abraham Rowe

Yohji Yamamoto has been a hero of mine since I graduated from design school. I once saw him walking down the streets of Milan, Italy, not long after I started working in the New York garment district, and felt that I had made the big time. “Walking on the same street as Yohji Yamamoto?” I thought.  It was a momentary highlight in my career that I remember like it was yesterday.

He is known as an avant garde Japanese designer and famous for his intricate designs and impeccable tailoring. He often experiments with different draping methods and varied fabric textures. Yamamoto is also known to integrate wabi sabi, an ever-changing state of beauty, simplicity, and asymmetry, combined with an appreciation for natural elements, into his design aesthetic.

The fashion website Showstudio launched Design Download – “a series demystifying the fashion process by offering prestigious designer garment patterns for download” –  with a Yamamoto pattern for a jacket in classic Yamamoto style. He remained mysterious about the process, revealing very little, and challenging the maker to pay close attention to detail, shape, and technique. There is no “how-to,” like you would find with a traditional pattern. Design Download calls this piece a “mystery garment,” telling the reader that the “photographs of the piece hold the visual key to stitching together your own.”

DIY YOHJI YAMAMOTO - Photograph by Abraham Rowe

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