The Momofuku restaurant group started up in 2004 as a postage stamp-sized ramen noodle bar in New York City’s East Village. It garnered a following rather quickly for the innovative ramen dishes and simple, but incredibly addictive, pork buns. At the helms of chef-owner David Chang, Momofuku steadily grew over the years to include numerous branches and locations in New York and Toronto, such as Ssäm Bar, Noodle Bar, Momofuku Ko, Ma Pêche, and Milk Bar.
Momofuku Milk Bar, which opened in 2008, was the group’s long awaited ode to classic, sugary concoctions. Headed by Christina Tosi, Milk Bar offered a menu that consisted of familiar sounding sweet treats cleverly graced with the creative edge the brand had come to be known for. Cornflakes were steeped in milk and sweetened to make cereal milk soft serve, and were mixed into cookie dough with marshmallows and chocolate chips to create a rewarding cookie with an extra crunchy, sweet and salty flavor.