In 2010, American Express founded Small Business Saturday as a way to help small businesses gain local attention, and in turn, more customers. Small Business Saturday falls between Black Friday and Cyber Monday—two of the biggest (and busiest) shopping days of the year, occurring at big box retail locations and e-commerce platforms, respectively. The day encourages consumers to make an impact in their neighborhood and community by shopping at small businesses instead of major retailers.
Over the past several years, this shopping day has grown into something of a movement. Small Business Saturday has been officially recognized by the U.S. Senate, and politicians all over the nation (including President Obama) have expressed their support. Each year, more and more communities and businesses get involved and promote the importance of shopping “small”. It is the hope of all those participating that this, the fifth year of Small Business Saturday, is the biggest one yet.
For the first time since opening last November, The Factory Store + Café at Alabama Chanin will be open on Saturday, November 29th, as part of Small Business Saturday; and, per many requests, we will begin keeping shop hours each following Saturday. This decision came about in order to make our storefront and café more easily accessible to those who may work during the week or live too far away for a weekday visit. (Weekend road trip, anyone?)