You may have read recently about dear friend, advisor, and co-worker, Jennifer Rausch. As I recounted then, I have known Jennifer and her husband, Robert, since returning to Alabama. After moving home from New York (and after years abroad), I felt a little shy and out of place in my own hometown. It was a relief when Robert reached out to me, seeking artistic alliances. We were both looking for a relaxed camaraderie—someone to relate to in a somewhat unfamiliar world. After years of friendship and collaboration, we have Southern roots, design, sustainability, and family in common.
In those early days, Robert approached me and asked if I would speak to his university photography class about living and working as a fashion and photography stylist. Shortly thereafter, we became fast friends. It wasn’t long before Robert was helping me with projects for my first company. And since those early days, he has been a part of designing and creating images and photographs for the Alabama Chanin website, catalogs, the Studio Book series, and any number of other materials. We have co-hosted dinners, picnics, and events together over the years. We have raised kids, shared a dog, and talked design.
In 2002, Robert bought and restored a historic building in our community, which is now called GAS Design Center. He shares a deep love of sustainability and healthy living and this was evident in his approach to renovating the space and building the business. Every reusable board was repurposed and natural elements were invited in whenever possible. Natural light is perfectly harnessed in the GAS photography studio, to often-breathtaking effects. In fact, our first Alabama Chanin Workshop was held in Robert’s repurposed space—a comfortable place to launch what was then an intimidating venture for Alabama Chanin.
If you have purchased an Alabama Chanin garment or DIY kit in the last year or so, there is a chance that the fabric in your hands was also touched by Carra-Ellen Russell. Carra-Ellen is our Production Manager and is present at the beginning of most of the things that we make; she starts each garment and kit on its journey by cutting them and passing them along to the next phase. Pieces come back to her once they have been painted, where she helps package them with the proper notions and supplies to be given to one of our stitchers or to be shipped as a DIY kit.
Carra-Ellen came to us about a year-and-a-half ago, through the suggestion of our Director of Design and Special Services, Olivia. As we were growing and looking for well-organized team members, Olivia reached out to her friend, asking her to apply to be part of our production staff. Her transition into our staff happened quite naturally after that; she says that working at The Factory was meant to be.
Each morning, when the rising sun (or my daughter) wakes me and I open my eyes, I begin to go over my plan for the day. This is a treasured time. Some days, I can’t wait to get going and the day’s tasks are joyous and fruitful; other days, work just feels like…work. Last summer, as I was writing a vision plan for Alabama Chanin, it became evident that having a solid team in place – a team that had the talent and the desire to carry out that vision – would be essential. Now, when I look around, I see that our team members are creating strong relationships that are enhancing our work environment and also enriching their personal lives.
History shows that workplace teams spark one another’s creativity and create long-lasting work. Colleagues Kate and Laura Mulleavy, the sisters behind the fashion label Rodarte, create some of the most original pieces each season. The New Yorker wrote that, though they have their differences, the sisters “act like a single organism,” which speaks to their specific communication skills. The Muscle Shoals Rhythm Section, known by music lovers as “The Swampers”, created such a successful working relationship that they became business partners and founded a storied recording studio, Muscle Shoals Sound Studio. Charles and Ray Eames are among the most important American designers of the last century. He studied architecture; she studied painting and sculpting; together they not only influenced the rise of modernism, but developed innovative ways of using materials and were champions of computer technology in design.
Alabama Chanin has always aimed to make products that will last a lifetime – even multiple lifetimes. We create things that are both beautiful and durable and we embrace the ideas of Slow Design. But, once upon a time, Slow Design did not exist as a theory or a process; rather, it was simply how things were made. Those that were fluent in “The Living Arts” knew how to make things – food, clothing, shelter, etc. – and they didn’t want to make them more than once, unless they had to. Durability was necessity. Craftsmen and women were born out of requirement. But, often those craftsmen became so skilled that their products were, quite simply, art. Their creations that remain behind and are passed along—heirlooms—still hold meaning.
For some, the word “heirloom” brings to mind a valuable painting or, perhaps, an antique necklace. Certainly both of those things qualify; but, as part of a new series on the Journal, we want to highlight some of our own personal heirlooms – things that are valuable to us on a personal level, regardless of their financial value. As always, we want to celebrate the things that last, the things that we choose to keep in our lives, the things that we assign meaning to, on a personal level.
The blanket above rested on an upstairs bed at my Grandmother Perkins’s—called Gram Perkins—house for as long as I can remember. In my mind, it belonged to my uncle, but I’m not absolutely sure. The upstairs of my grandparents’ home was completed when my mother was already in high school (although they had lived in the house for many years, starting in the basement and building up as they could afford). In the upstairs, there were rooms for each of the four children. The older children were already in college by the time it was finished, so my uncle, the youngest sibling, spent the most time in the space and, though all of the bedrooms were filled with things, his room felt the least “empty.”
Shortly after my move from New York to Alabama, I was sitting alone at our local Italian restaurant, reading magazines. After a while, a couple who’d been sitting across the room approached and introduced themselves to me. That couple, Jennifer and Robert Rausch, quickly became fixtures in my life; they’ve remained integral members of my Alabama family since that day.
These days, you can find Jennifer overseeing the day-to-day operations of the new flagship store and café at The Factory. She agreed to work with us at just the right time. The company was growing and I needed someone I could trust to help me make decisions that were thoughtful and confident. Growing a company can make one feel vulnerable; having an old friend there for support (especially one with an incredible work ethic) put me a bit more at ease.
She moves effortlessly between tasks and has a real desire to connect with everyone who walks through our door. This genuine approach, coupled with her wicked, infectious laugh, drew me to her initially and continues to make me smile, calm me, and draw me out of my shell when I become too introspective. She is practical and doesn’t hesitate to offer her opinion, even to play devil’s advocate in tough situations.
My love of books is no secret. I still have a decades-old public library card, probably obtained when I was about 8 or 9, printed on card stock and housed in a small, paper envelope. It was one of my most prized possessions as a child. Today’s library cards can be scanned and swiped, but obtaining one is still an important rite of passage for so many.
In the past, we’ve explored the emotional responses that a love for books and for libraries can elicit from anyone who shares that same admiration. Our local library, the Florence-Lauderdale Public Library, is a wonderful example of how a brick and mortar building can grow into a community of sorts, adapting to meet the needs of the public at-large, and embracing new technologies while reinforcing the importance of learning. This library, like many modern public libraries, has special initiatives geared toward younger children and teens, but also has a strong local history and genealogical research team. They are creating interactive experiences for the community through classes, meet-ups, and year-round programs. I am proud to see what an important part of our community the public library remains.
Looking back at what we have accomplished this year at Alabama Chanin, I feel nothing short of overwhelmed. With the help of many friends, Alabama Chanin has grown in ways I only imagined. Our company is the best it has ever been, and will only get better. Over the summer, and on the heels of Camp Bacon at Zingerman’s, I wrote a 10 year vision for the company—a peek into what I wanted for the future of our family of businesses. Many of the things I envisioned happening years from now were accomplished by this year’s end, with much hard work, dedication, occasional pains of labor, trial and error, and the true grit and determination of our team. All this growth and success doesn’t come from nowhere, after all.
It is hard to believe that so much has happened in the past year. While we are busy wrapping up our year-end Inventory Sale here at The Factory, it is nice to take the time to reflect on all the projects, people, and places we have experienced in just twelve incredible months.
“We are happy when we are growing.”
- William Butler Yeats
The Factory has been home to the Alabama Chanin design and production studio since 2008 and over the years has hosted workshops, events, and dinners. The space is filled with books, music, and the hum of making. Now, we are expanding The Factory to include a full-service café, serve as Workshop headquarters, and house the Alabama Chanin store.
Pumpkin carving has a deep-rooted history in American culture. As a child, my family always used the butcher knife/three-triangles-and-a-mouth method. Today, there are specialized carving tools available from a range of sources. Martha Stewart, a lover of all things Halloween, has brought pumpkin carving to a new level, offering creative designs and techniques. Meanwhile, Maggie’s dad, Butch, looks for the strangest pumpkins available and stacks them in towering sculptures before Halloween, and then plants rows and rows of the leftover seeds in his garden after the holiday.
If you visit our studio here in Alabama, you will arrive to find that we are housed in a sturdy, industrial-style, metal building which we call “The Factory.” Our community was, for generations, home to textile mills that employed an incredible number of area residents. This industrial building where we work and spend hours of our lives has seen thousands of workers pass through the doors over the years; it has heard the hum of machines running and the voices and laughter of employees passing the day away. This building is part of Alabama Chanin’s history, but, more importantly, it is part of our community’s history—a symbol of economic boom, hard times, and community rebuilding.