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"Back in her hometown of Florence, Alabama, Natalie Chanin is practicing what she preaches: thoughtful design, responsible product, good business and lasting quality. It all started with a t-shirt Natalie designed while working as a t-shirt designer in New York. After working in the Big Apple, she moved back to what was (at the time) the t-shirt capital — Florence, AL — and started Alabama Chanin in 2006. Her designs are dictated by tradition, dedicated to locally sewn garments, sustainable practices and an appreciation for cotton."