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Vogue February 2021

The United States of Fashion

"Twenty years ago, Natalie Chanin returned home to Florence, Alabama, to reconnect with her roots and the hand-makers there for what was to be a one-off project. She never left. “Big magic” is how the designer describes the coming together of her brand, which is now recognized as a case study in how to do slow fashion responsibly and right. It was a process that, Chanin says, was like “being led down a road wildly.” And while the pace has become a bit more manageable over time, Chanin’s commitment—to land and hand, community and history—remains deep and strong. So does her belief in the freedom that comes from deciding how, and where, to work." —Laird Borrelli-Persson


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